BRAND STRATEGY // CREATIVE DIRECTION // COMMUNICATION DESIGN

• Establishing corporate identity for promotion, advertising, website, and events
• Leading integrated advertising and promotional campaigns, anticipating, responding and adapting to change in a fast-paced environment
• Overseeing the design and production of sales collateral and presentations
• Serving as brand authority, developing strategy and implementation guidelines to ensure the brand and portfolio are represented accurately and cohesively across all channels
• Leveraging marketing and promotional opportunities through advertising and partner relationships
• Executing PR initiatives to increase visibility and promote a high public image

MARKET STRATEGY // CAMPAIGN DEVELOPMENT & IMPLEMENTATION

• Monitoring industry and market trends, products, sales and marketing activities
• Driving marketing campaign rollout plans that include product launch, pricing, promotions, and communications strategy
• Developing and maintaining metrics to measure, track, and manage marketing effectiveness
• Creating strategies and tactics for integrated marketing campaigns and programs, to effectively penetrate targeted markets and ensure successful introduction and acceptance
• Evaluating metrics and analytics to identify opportunities for enhancing strategy, refining tactics, maximizing outcomes, and increasing ROI

TEAM LEADERSHIP // RESOURCE MANAGEMENT

• Leading award-winning marketing communications teams in successful execution of projects in accordance with approved timelines, budgets, and revenue targets
• Working in close collaboration with the executive and sales teams to maintain corporate vision
• Developing team members, track performance, and set smart goals
• Managing PR, marketing support, and data service vendors